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CRISIS COMMUNICATION

Be Your Best When Facing the Worst

Data breach, personal scandal, fire, devastating storm … All you have to do is look at the morning headlines to know that it’s not a matter of if, but when a crisis will strike your organization. The question is, will be ready? To make sure you are fully prepared, we are offering a half-day workshop entitled “Crisis Communication: Be Your Best When Facing the Worst.”

Here are some of the topics that are covered:

  • Build the Ark Before the Flood: Materials and information communications professionals should prepare before a crisis.
  • Message Mapping: A proven formula to develop key messages on the fly allowing you to get out in front of any crisis situation and be ready for news media interviews.
  • Mastering the Sound Bite: How to tell your story to the news media in 20 seconds.
  • The Forgotten Audience: The role of employee communication in a crisis.
  • Friend or Foe? How to use social media in a crisis.

Here’s what attendees at our New Orleans, Las Vegas and Phoenix workshops said about this workshop. Schedule this invaluable workshop for your organization. You’ll be happy you did!

Contact Us

 

Attention IABC members: This workshop offers the potential to earn 5 points toward maintaining Communication Management Professional (CMP) certification.

 

Paul Barton Communications Crisis Communication ToolkitCrisis Communication Toolkit: Be sure to check out our Crisis Communication Toolkit that is packed with templates, tools, and tactics to handle any crisis communication situation. A great companion to the workshop or use it as a stand-alone DIY guide.

 

In the News: Paul was interviewed on the ICology podcast about his thoughts on crisis communication for internal audiences. He also was interviewed by the popular StaffConnect blog and had a blog reposted in the IABC Communication World Magazine.