“Let our advance worrying become advance thinking and planning.” – Winston Churchill
It isn’t a matter of IF, but WHEN, a crisis will occur at your organization.
During a crisis, organizations are usually primarily concerned about the potential damage to their public image. As a result, many organizations focus their communication externally on the news media and social media channels.
But the employee audience is just as important! They are directly involved in the crisis recovery efforts, and employees serving as brand ambassadors can also affect an organization’s public image. Here’s how effective internal communication during a crisis can have many positive effects:
- Clear, concise, timely, accurate and consistent employee messaging helps ensure an appropriate and quick response to a crisis, and reduces or eliminates rumors and false information.
- Saves an organization time and money by helping employees eliminate mistakes and inefficiencies in their recovery efforts.
- Allows employees to know how well their organization is responding to a crisis, which enhances credibility and trust in the organization.
- Affects employee perceptions about the organization and thus affects motivation and long-term employee engagement.
Being able to manage a crisis is critical for every organization. By effectively communicating to external and internal audiences, your organization can emerge from a crisis with an even-stronger brand image and even greater commitment from employees.
Want to hear more? Tune in to a free Art of Communication teleseminar hosted by Michele Richardson of Inciteful Communications on July 24. Here are the details.
Crisis Communication Training: You can learn how to create a comprehensive crisis communication plan in our “Be Your Best When Facing the Worst” workshop.
Other Resources on This Topic: Paul was interviewed on the ICology podcast about his thoughts on crisis communication for internal audiences. He also was interviewed by the popular StaffConnect blog and had his blog on Top 5 Crisis Communication Mistakes reposted in the IABC Communication World Magazine. And there is a chapter on communicating to employees during a crisis in “Maximizing Internal Communication: Strategies to Turn Heads, Win Hearts, Engage Employees and Get Results.”
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