employee activism Posts

You Decide Pricing on ALL our Comm Tools!

All of our internal communication and crisis communication products are YOU DECIDE PRICING. That means you get to decide what these products are worth. No, really!

> You decide what to pay for our step-by-step Internal Communications Strategic Planning guide and template.

> You decide what to pay for our Crisis Communication Toolkit and all the comprehensive template it comes with.

> You decide what to pay for the No. 1 book on Internal Communications that is packed with tools, templates and strategies.

These tools will help you to do better work in less time.

 

LEARN MORE

 

Our Consulting Philosophy

I received this comment from a client today about a video script I wrote: “This looks wonderful, and is exactly what we needed. Thank you for your partnership. It’s so valuable.”

As you can imagine, it made my day for a lot of reasons, but I especially liked the “partnership” reference because it precisely reflects my consulting philosophy: “Consulting isn’t something I do for you – it’s something I do with you.”

Check out this super short video I made using PowToons a few years ago about my consulting philosophy and see if you agree.

Top 10 Crisis Communication Tips

After nearly three decades of helping organizations prepare communication responses for a crisis, here are our top tips to navigate stormy waters:

1) Don’t repeat negatives in a question. Instead, say that you have different information than what was stated and then deliver your key messages.

2) Cultivate relationships with industry experts and keep them informed about your business. If they know your business, they can be great third-party validators during a crisis.

3) Identify the top social media users in your city and your industry and cultivate relationships with them. Invite them to insider events. They may come to your defense when you need them the most.

4) Prepare key messages for likely scenarios and have them vetted by your attorneys before the crisis strikes. (Learn how in our new online Crash Course in Crisis Communications).

5) Know your organization’s policies on commenting about ongoing investigations, confirming employment status, releasing information about employees, etc. Don’t say you have policies if you don’t have them in writing.

6) Have an updated Crisis Communication Plan and practice drills quarterly.

7) Talk about actions you are taking and avoid talking about inaction. “Clean-up efforts are underway…” “A hot-line has been set up…” “Grief counselors are on-site…”

8) Tell the stories of the heroes such as first responders or employees who sprang into action.

9) Don’t speculate about motives or causes. Be wary of speculative questions that contain the word “if.” Stick to confirmed facts.

10) Never say “no comment.” Instead, explain why you can’t answer and turn to what you can say. “It’s not our policy to speculate but here is what I can tell you…”

What tips would you add to this list? Leave them in the comments below. We’d love to hear from you1

RELATED POSTS

The No. 1 Crisis Communication Mistake

Top 10 Crisis Communication Mistakes to Avoid

How Your Organization Can Become Stronger through a Crisis

Podcast: Taking the Crisis Out of Crisis Communication

Webinar Replay: Internal Communication in Times of Crisis


Special Offers

Crash Course: Get half off our online Crash Course in Crisis Communications. With video instruction you’ll learn how to devise powerful messages on the fly, what to prepare, how to predict the coming crisis, and how to practice. Use Coupon Code FOP50. You pay only $24.50.

The Toolkit: Go beyond messaging with our Crisis Communication Toolkit. Get all the tools, templates, and tactics you need to ensure you are ready. The toolkit includes a 29-page instruction guide and a 108-page Word template that allows you to create your own custom plan. So, how much does all this cost? Would you believe YOU DECIDE THE PRICE! $$$ Yep, you decide how much to pay. But hurry, because this offer won’t last long!