Internal PR Posts

Crash Courses in Crisis Communication

crisis communication course

We are living in crazy times — data breaches happen daily, personal scandals rock companies, fires and devastating storm disrupt businesses, and then there’s the pandemic. Al you have to do is hear the morning headlines to know that it’s not a matter of if, but when a crisis will strike your organization. The question for you is simple: will be ready to respond to customers, employees, shareholders, social media influencers, and the news media when the crisis hits your organization?

The time to dig the well is before the drought. Start preparing for the coming crisis right now by taking our Crash Course in Crisis Communication. Whether you are a company leader, spokesperson or public relations professional, you need to know how to respond to a crisis immediately.

Discover how to predict and prepare for a crisis so you can be your best when your company needs you the most. But, you say, what if something happens that you didn’t predict or prepare for? No worries — you’ll also learn a formula for you to develop perfect crisis messages on the fly. The formula follows a three-step process to create messages that resonate with ALL of your key audiences. Even highly experienced public relations experts love this easy to remember formula.

We know that you’re busy. So, we made the course simple but powerful. The entire course can be completed in under 50 minutes, and all for under $50. And, there’s a 100% money-back guarantee if you don’t love it. So seriously, can you afford to wait any longer?


Step Up and Lead: 3 Steps to Crisis Messages that Work

Here’s what employees, shareholders, the news media, and other people want to hear from their leaders during a crisis. Click in the link above to see how the 3Hs can get you in the path to effective crisis messaging.

Note: This article is posted on our sister site,

Two Rules for Writing Corrections

What’s more embarrassing than having to write a correction about a newsletter article? Answer: Having to write a correction for a mistake made in a correction. Ouch! Now that really bruises the ego of an editor.

The No. 1 rule for writing a correction is to make sure the correction is 100% correct. That means the information is correct, written grammatically, and stated clearly.

The No. 2 rule is: Don’t repeat the mistake. Instead of saying what was wrong in the original writing, acknowledge a mistake was made and provide only the correct information in the correction.

Bad Example: Yesterday, we said the meeting will start at 1 p.m. The meeting actually will start at 1:30 p.m.

Good Example: Yesterday, we gave the wrong start time for the meeting. The correct start time for the meeting is 1:30 p.m.

Bonus Tip: Boost engagement and readership by crediting the reader who spotted the error. For example, “Yesterday, we gave the wrong start time for the meeting. We’re sorry for any confusion we may have caused. The start time is 1:30 p.m. Thanks to Jane Larson in Accounting for spotting the error.”

You can, of course, avoid many mistakes, and thus many corrections, through careful proofreading. Here are 12 tips tp boost your proofreading prowess.

What tips would you add for correction writing or proofreading? Tell us in the comments below. Thank you!