In the panic and rush of a crisis, it’s easy to forget one of your most important audiences — your own employees. That can be a costly mistake because your employees will determine how fast and how fully your organization recovers from a crisis. They are the face of your brand to your customers.
On this upcoming webinar, I’ll present a strategic approach to preparing robust internal communications strategies so that you are at your best when your company is facing the worst. I’ll explain best practices on how to prepare and what to prepare so that you’re ready to respond to a crisis quickly and with high quality.
A quick glance at the day’s headlines should prove to you that it’s not a question of if, but when, the crisis will strike. Please join me for this important and timely topic. See you on the webinar!
-Paul Barton, ABC
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